RingLead's Data Quality and Lead Management Blog

ROI Reporting on only New Leads Created

Accurate reporting for return on investment (ROI) for marketing campaigns has never been easier.

To identify only the new Leads in a Salesforce report which were created by web form submissions or lists imported, set the RingLead field action for any field to "Do Not Update" for matching Leads. If RingLead finds a matching Lead, this field would not be updated. However, if RingLead created a new Lead, this field would contain the value submitted in the web form.

A report can be created to identify these new Leads created by setting the criteria for this field in the Salesforce report to "not equal to blank". This will filter out any Leads or Contacts that were already in Salesforce before the campaign began.

Web Form SPAM

What is Web Form SPAM?
Web Form SPAM is a computer generated web form submission that bypasses security protocols to create a Lead. The Lead contains advertisements for the marketing and sales personnel who view the Lead details. Spammers also obtain email lists and implant them together with their advertisements in Salesforce. A future email campaign sends SPAM on the behalf of the infected victim.

Web form SPAM is common for any company with a significant web presence. It damages the infected company's brand image and may have legal consequences. However, it is possible to significantly reduce Web Form SPAM in Salesforce.

RingLead Can Help
Using Declone Web-to-Lead, web form SPAM can be ignored or sent to a Salesforce Queue to confirm and delete rather than sending directly to your sales team. The following features are available:

IP Address Filtering
- RingLead can be configured to ignore web form submissions from specific IP addresses from known spammers.

Domain Filtering
- RingLead can be configured to ignore web form submissions containing specific email domains in the email address.

Company Name Filtering
- RingLead can be configured to ignore web form submissions containing specific company names.

Content Filtering and Containment Queue
- Assignment rules in Salesforce can assign potential web form SPAM submissions to be owned by a Salesforce queue. The queue can be cleaned out on a regular basis. It becomes much easier to maintain with RingLead. Subsequent web form submissions will simply match the existing Lead in the queue rather than creating duplicate Lead.